Bijou Apparel

The history of Spanx

Everywhere in the world are aware of their body shape of women. Those using the tights are worried that this shows through their clothes. Spanx is a pioneer in shaping the body of internal wear, especially footless tights, and the brainchild of entrepreneur Sara Blakely. The evolutionary history of Spanx is an interesting idea.

Sara flunked law school entrance test twice, She took to the sale, the sale of fax machines door to door in St. Petersburg, Florida. At the same time she did stand-up comedy in many cities. One night while she was onstage, she was tired of her panty hose showing through his pants, then she cut her pantyhose. As she cut the feet off her pantyhose, she had the idea for Spanx.

A quick consultation with friends who had done the same with their pantyhose convinced that was on track, Spanx is an idea waiting to be born! Sara stiffened, conducted research and took her own patent in pantyhose legless. It came with the name "Spanx". The name "Spanx" are released from the X. KS K Sound being the great success letter brand names Coca Cola and Kodak. According to Sarah, Spanx is nervous, fun, catchy and evocative to the point of being mean. Bearing in mind, Sarah was the slogan on Packaging SPANX-'we've got your butt covered. "

Next Sarah called chain stores and hosiery factories. It has a prototype Armed with this and she contacted the store Neiman Marcus, where she presented the product itself. In three weeks Spanx was on the set Neiman Marcus. The product took off and soon appeared in other chain stores like Saks, Nordstrom and Bloomingdale's.

Sarah relied on public relations rather than advertising to push sales of Spanx. She decided to stop the PR department with a wizard himself rather than hiring an agency. This demand for labor. Producers and publishers have been overwhelmed at the idea of a business owner herself push the product rather than employing sales people

She also had the brilliant idea of sending a package of Spanx to discuss host Oprah Winfrey Show, saying it has inspired the idea for Spanx. Oprah loved the book and featured on her show as a product of the year.

It started a media frenzy about the product. He also obtained in fashion magazines like Vogue women in magazines like Forbes and TV programs as Good Morning America. Sarah's got product endorsements by celebrity tastes by Sarah Jessica Parker, Gwen Stefani and Oprah Winfrey.

Today produces Spanx footless pantyhose and other undergarments especially the body shaping under clothing to give this slim and shapely look to women. Approximately 4.5 million Panties Spanx power have been sold since 2000 and global sales Retail Spanx products are estimated at 350 million dollars in 2008. Sarah Blakely received the Ernst & Young Entrepreneur of the Year 2002 and appears on the Fox reality show, "The Rebel Billionaire: Branson's Quest for the Best." Spanx is a true success story!

About the Author

Today spanx produces footless panty hose and other undergarments especially body shaping under garments to give that slim and shapely look to women. About 4.5 million Spanx power panties have been sold since 2000 and global retail sales of Spanx products are estimated at $350 million in 2008.

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